In our marketing and communication blog, we deal with current trends and new findings from the world of communication as well as online and offline marketing, sales support and time topics. Our aim is to provide impetus for further discussions and help companies to consider these communication topics for their individual concepts.
AI in marketing: an interview with an AI
Storytelling for AI
Expert status as a key to success in digital marketing
Omnichannel: Successful communication across all channels
Personal branding in B2B sales: How personality becomes a competitive advantage
Customer Journey: Is AI increasingly being used for B2B pre-selection?
Interview with Storage Terminals Magazine
Content that sells
Interview with Tank Storage Association Insight Magazine
Video content in business: why videos are so important in marketing today
Community marketing: why building relationships is becoming a competitive advantage in B2B
AI SEO – GEO: visibility in AI answers
Storytelling as a game-changer in B2B marketing
Greater visibility on Google: why a well-maintained Google Business Profile will be so important in 2026
High-quality content for websites
Maintenance is a must for WordPress websites
Backup strategy as an important form of insurance
Challenge marketing – reliable tools help in everyday life
Social Selling – a breath of fresh air for digital sales strategies
Search engine optimization “a must do”!
Meta Description: Not a ranking factor, but still an important figurehead
Instagram Reels – the new era of creative storytelling
Video ads on social media