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Building trust with image and sound
Video conception
First there was the idea ... Professional planning is advisable for storytelling in a video. Workshops are exactly the right way to start, to discuss creative ideas together and bring them together. The result is a synopsis that serves as a guide and basis for the video production concept. Brainstorming > Consulting > Planning > Storyboard > Location scouting.
Video shooting
We listen to you, advise you and implement according to plan. Your individual requirements are the focus of our video production. Our video team is on the road throughout German-speaking countries, including in companies, in production, outdoors with aerial shots, at product presentations and at events.
Your finished movie
Show what you can do. Individually designed video messages adapted to your objectives are suitable for presenting complex company content in a clear and understandable way. Give your target groups the right impression so that you really reach new employees, customers and interested parties and trigger the desired reactions. Use the many facets of video marketing: corporate, image, advertising and explanatory films, Facebook, YouTube videos.
Video conception
First there was the idea ... Professional planning is advisable for storytelling in a video. Workshops are exactly the right way to start, to discuss creative ideas together and bring them together. The result is a synopsis that serves as a guide and basis for the video production concept. Brainstorming > Consulting > Planning > Storyboard > Location scouting.
Video shooting
We listen to you, advise you and implement according to plan. Your individual requirements are the focus of our video production. Our video team is on the road throughout German-speaking countries, including in companies, in production, outdoors with aerial shots, at product presentations and at events.
Your finished movie
Show what you can do. Individually designed video messages adapted to your objectives are suitable for presenting complex company content in a clear and understandable way. Give your target groups the right impression so that you really reach new employees, customers and interested parties and trigger the desired reactions. Use the many facets of video marketing: corporate, image, advertising and explanatory films, Facebook, YouTube videos.
Image films
With an image film, you can present yourself to your target groups in just a few minutes and create trust. Use this modern presentation tool on the Internet, for events and for your HR campaigns.
Interviews
Corporate events, congresses or trade fairs are particularly suitable for capturing the voices of partners, customers and influencers with a professionally produced video interview. This content can then be used for posting on your own website, YouTube or other communication channels.
Promotional films
You are planning to showcase products, services and brands with an advertising film in order to reach target groups emotionally and generate curiosity. A suitable concept, the casting, the choice of the right environment and the right music are the success factors of such a video production.
Social media videos
Video content in social media generates attention and has the potential for a wide reach. This content also acts as a growth factor for your own network. It is important to optimally adapt the corresponding videos to the requirements of the channels and target groups.
Users/Case Studies
Video case studies as reference stories play an important role in the marketing and communication mix as well as for sales activities. They are suitable for presentation at events, to customers and in video casts and can be integrated into the website as value-added content.
Product videos
Showcase your products creatively. Attract the attention of your target groups. Show the use, benefits and advantages of your products and solutions. Let the pictures speak for themselves.
Our customers
A good concept is the basis for every video production. Ideas, requirements and objectives should be defined before the video production. For an interview, for example, the speakers should roughly prepare the text in advance and go through it. This saves time during the video shoot and post-production, while at the same time making the statement more fluid and therefore more credible. A script and clearly defined storytelling can also be beneficial for your video production. Even keywords help to plan the shoot more clearly, better and in a more structured way. Compared to a spontaneous video shoot, better results can be achieved - for example, there is no risk of important content or entire scenes being forgotten. Make absolutely sure that you have obtained the consent of all those involved in the recorded videos for publication and use in marketing in advance.
Preparation for the video production also includes the location. This should be determined in advance so that the film team knows the conditions on location. For example, good lighting conditions are important (ideally daylight, no backlighting, otherwise sufficient lighting with additional lamps etc.). Noise can also influence a video production. This is a factor that should not be underestimated, especially for video shoots at events. It is therefore important to use appropriate microphones and recording equipment. With outdoor video productions, it is of course important to always keep an eye on the weather. It therefore makes sense to set alternative dates and locations when planning the video.
Depending on who you want to reach with your video production, there are different factors to consider. For example, content, length, style, music and many other factors differ depending on the target group. It should also be clear before the video production where the finished video is to be published. YouTube, the world's second largest search platform, social media platforms such as Instagram, Facebook and LinkedIn as well as your own website are particularly suitable for this. Create teaser videos and YouTube shorts to generate attention. Always ask yourself what really moves your target groups. Also use results from customer surveys and feedback from sales.
For video production, it is advantageous to have a permanent contact person on site to assist with organization and coordination. If questions arise, they can be clarified immediately with a fixed contact person. This also ensures that only authorized recordings and statements from the company are published. Contact persons can also organize and plan arrangements with various interview partners, for example, so that the film team can concentrate on the video production.
The outward appearance of interview partners and all other people who can be seen in the video is also important. For example, is a shirt not buttoned properly? Are the clothes clean? Is a predetermined uniform appearance (e.g. official work clothes) desired? Create a relaxed atmosphere. In this way, you can conduct an informal interview that does not come across as rehearsed. A tidy background is just as important - pipes, boxes or similar lying around can be distracting and look unprofessional. On the other hand, exciting elements and real scenes from everyday working life in the background can help to make the recordings more lively.
It makes sense to review the video material with the contact persons after each scene has been filmed, e.g. to immediately recognize bad sound, slips of the tongue, unintentional gestures etc.. If this is not possible, several recordings of the same shot should be made. Otherwise, if this only becomes apparent during post-production, a second shoot would have to be scheduled - which is of course not always possible for video productions at events such as trade fairs or events.
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