Directly address target groups with social media!

Increase reach & visibility - build communities - generate social signals

You are currently working on the topic of social media and are considering how you can successfully use this powerful communication tool for your news. Your aim is to increase attention and visibility for your company and to direct traffic to your website. You also want to initiate new business contacts and leads. But the first questions will soon come up: Which social media channels and networks are suitable for B2B communication? Where do you start best? What should be considered? This is exactly where we start. We accompany you right from the start and systematically plan with you the development of a targeted social media strategy. In addition, our experienced team supports you with the integration into your existing communication structure and with the implementation of social media measures.

Social media strategy

The central starting point for the development of the social media strategy are the results of the preparatory workshops and the separate communication audits. Thus, with a clear plan, the activities in the social networks can start with the goal of continuously building up channels and integrating them sustainably into the communication processes.

Social media workshops

Initially, the basic conditions should be clearly defined. Social media workshops are suitable for this purpose, which deal with all important aspects in a structured way and jointly develop an individual strategy. It is important to keep an eye on corporate goals and to clarify topics such as responsibilities, content and keywords, guidelines and procedures.

Social media support

We are happy to encourage you in the support and development of your social networks, so that you can also achieve predictable reach. Together with you, we will create the social media planning with appropriate measures and editorial plans for the publication of the content. Our services also include the expansion of the channels according to the target group definitions. Last but not least, we also look after your sponsoring and advertising campaigns and provide you with evaluations with analyses and statistics on the development of the channels.

"With Sprengel & Partner, we have a good agency with which we create postings, videos and job advertisements, for example. We can make a lot possible in a short space of time and often at short notice. We use social media to show our customers what we can do and what we use our machines for, for example."

"We are delighted to be working with this full-service agency on an equal footing. The experienced team is motivated, enthusiastic and creative when it comes to marketing and communication. What stands out in particular is that the focus is always on the customer's goals. Every day, we work step by step to successfully position our company and the products and services in our portfolio on the market and to significantly increase our visibility in the channels of our target groups. The team supports us in the further development and implementation of our communication strategy, including the maintenance and optimization of our web presence, the planning and creation of content, SEM and SEO activities, e-mail marketing, social media, CD projects and public and press relations. We look forward to continuing our exciting and successful collaboration!"

SOCIAL MEDIA+

In direct dialog with target groups

The planning and creation of suitable content for distribution via social media channels is an important success factor. Which formats are suitable for certain channels plays an essential role. It should also be ensured that the flow of relevant information is not interrupted. While some business networking platforms target text and images more often, users of other channels prefer multimedia content.

Develop your individual content strategy for texts, images and videos together with us. We are also happy to leave the beaten path, bring in our cross-industry experience, observe competitors and take current trends into account.

REACHING TARGET GROUPS WITH THE RIGHT CHANNEL

YouTube

Facebook

Instagram

XING

X (Twitter)

Some of our customers

Whether industry or trade, craft, trade or service, small business or large corporation: no company is like the other. And yet they all have one thing in common – we give our very best – for each and every one of our numerous customers!

Social media – Successful networking and expanding

Social media marketing

Find the direct line and rely on the unfiltered dialogue with your target groups. Enrich and link your online marketing campaigns by building your own communities in the social media channels that are right for you. Increase the awareness level of your brand, products and services. Use sponsoring campaigns to specifically expand your channels. We know the trends, follow the developments and changes of the platforms and support you with our know-how in all questions and the implementation.

Social media monitoring

If you rely on social media in the communication mix, then the question of monitoring and controlling should also be clarified. What reach do campaigns achieve, and what is the level of interaction? How are the social media channels developing and what is the competition doing? What do communities think about products, labels and brands – keyword sentiments? Questions for which we can provide you with answers. The prerequisite for this is an ongoing social media analysis with appropriate tools.

LinkedIn for business Do you already use LinkedIn as a B2B channel? Rely on an international business network to build your community and business contacts. Make your services and USPs visible to your target groups. Find out everything you need to know about daily work with LinkedIn here.

We look forward to your message!