Interview with Storage Terminals Magazine
In this interview, we speak to Greg Emmenis from Storage Terminals Magazine about the standards industrial media set for written content, common mistakes and much more.
#MarketingTeam4U
#MarketingTeam4U
We develop communication strategies that sharpen your positioning and effectively reinforce your messages.
We feature your topics in relevant media outlets and boost your visibility among key target audiences.
We make complex topics easy to understand and develop content that is both relevant and substantive.
From positioning to crisis communication, we support you as your strategic partner.
“The fact that we enjoy an outstanding reputation in the German media landscape today is, first and foremost, thanks to Sprengel und Partner. Their expertise, collegiality, and reliability—combined with extensive connections to all relevant IT media and a deep understanding of our products—make Sprengel und Partner the perfect PR agency for us.”
Thomas Timmermann, formerly Senior Market Expert, Paessler GmbH
Rely on the proven strategies of our B2B communications agency
1.
Analysis and Consulting
It all starts with us listening to you. Using a structured set of questions, we discuss and clarify key strategic aspects as part of a customized communication audit. This gives us insight into your current situation, providing a solid foundation for developing a concept.
2.
Workshop
In our targeted communication workshops, we work together to lay the groundwork for our collaboration with our clients. In addition to conducting initial analyses, we identify initial steps and define the topics you’d like to address. Our goal is to work with you to get the most out of your budget.
3.
Concept & Strategy
As a communications agency, we work with you to develop concepts and digital B2B strategies that are precisely tailored to your goals and customers. To do this, we identify the right communication channels and create a clear picture of the appropriate content for ongoing content seeding.
4.
Realization
An experienced communications team, tailored to your needs and projects, will support you from planning through implementation. In our day-to-day collaboration, we adapt to our clients’ established communication processes to integrate seamlessly into their workflow.
High-quality content in both print and online formats, delivered with the right tone, is the key to successful and sustainable B2B communication. Today, this is the only way to capture attention amid a flood of information. We help you identify in-demand content and develop a storytelling strategy, and then pinpoint the channels that best reach your target audiences. In doing so, you can enlist thought leaders as advocates for your messages and build lasting influencer relationships. As a PR and communications agency, we always work collaboratively to get the most out of the stories we create – articles, case studies, website copy, brochures, battle cards, landing pages, blogs, videos, and social media posts. All of this content – and more – can be tailored for today’s key communication channels and distributed in formats suited to the respective communication platforms, target audiences, or B2B communities.
With our extensive experience spanning more than two decades in the field of corporate communications and our 360-degree approach, we are here to support you with our consulting services. We develop sustainable strategies for you and ensure the implementation of appropriate PR and communications initiatives.
Schedule a customized workshop tailored to your needs, covering all aspects of communication, PR, content strategies, and content seeding. Join us in discovering the full potential of optimized customer communication.
Are you already communicating through the key channels with the appropriate content to ensure your target audiences notice you in the relevant media? We’ll work with you to develop the right media mix for maximum visibility.
Are you planning lead generation campaigns, looking to accelerate brand building and expansion, or seeking to increase your company’s visibility in relevant communication channels and media? If so, planning and creating appropriate content that effectively targets your audience is a key factor for success.
Relevance, informational value, and professional writing determine whether editors, journalists, opinion leaders, and influencers will take an interest in your topics and cover them. We have an extensive network in these fields. Work with our experienced team to build a solid foundation for your media relations.
We develop and implement a customized monitoring and reporting system based on agreed-upon deliverables, milestones, and budgets, while always keeping an eye on the overall content development and tone. To this end, we rely on established tools with a reliable data foundation and our own research methods, which can be specifically combined and customized to meet your requirements.
Our customers
Whether it’s industry or manufacturing, skilled trades, retail, or services – whether a small business or a large corporation – no two companies are alike. And yet they all have one thing in common: We give our best to each and every one of our clients! Learn more about our work in B2B communication in the Testimonials section.
Content should offer added value to target audiences. The goal should be to optimize content as part of an overarching storytelling strategy and distribute it in a targeted manner. Draw attention to your company, your products, and your services. This will help you reach customers and tap into new markets.
We monitor your visibility across the online and print media landscape and, upon request, include social media channels, online communities, blogs, and influencer platforms. You’ll receive regular summaries of the key findings, which can be supplemented with competitor analyses, sentiment surveys, trending topics, and a wealth of other interesting information.
As a communications and content marketing agency, we develop customized communications and content strategies for each client – including press relations, PR, and social media – to increase your brand’s visibility. As a communications agency, we help you get your messages out through press releases, media coverage, and targeted communications campaigns in relevant media outlets.
Clear and consistent corporate communications help build a positive image, gain the trust of stakeholders, and strengthen your market position. As a communications agency, we work with our clients to develop strategies – both internal and external – that are tailored to your business objectives.
A tailored communication strategy involves analyzing your target audiences, defining your core messages, and selecting the best channels (e.g., public relations, social media, events). The goal is to ensure consistent and effective communication that optimally positions and represents your company to the outside world.
Thought leadership means that your company is perceived as a thought leader and expert in your industry. We help you share expert knowledge and relevant insights to strengthen your position as an opinion leader. This can be done, for example, through articles, interviews, or commentary.
Yes, as a communications agency, we can help you expand your communications efforts internationally. We tailor your advertising messages to the specific characteristics of each market to ensure that your marketing communications are effective worldwide.
In this interview, we speak to Greg Emmenis from Storage Terminals Magazine about the standards industrial media set for written content, common mistakes and much more.
In this interview, we speak with Nunzia Florio of Tank Storage Association Insight Magazine about the requirements that industry and trade publications have for relevant content formats, the technical depth of articles, and much more.