aufeinwort Interview industry media

Interview with Storage Terminals Magazine

20.04.2026

In this interview with Greg Emmenis from Storage Terminals Magazine, we discuss the content requirements of industry media, the right level of technical detail, the importance of social media, and much more.

Which content formats are currently most relevant for a magazine in the industrial sector?

Greg Emmenis: In our field, we find that technical features, expert interviews, regulatory updates, and case studies are the most relevant. Technical features provide in-depth analysis, while expert interviews offer valuable perspectives from industry leaders. Regulatory updates keep our readers informed about compliance issues, and case studies showcase real-world applications of new technologies.

What role do traditional press releases play in your editorial workflow?

Greg Emmenis: Press releases are key to our workflow. They act as initial touchpoints for new developments. We usually pick them up based on relevance, innovation, and clear messaging. If a press release catches our attention, it can lead to further research or even development into a full editorial piece.

How important are case studies, operational best practices, and real-world project reports for your readership?

Greg Emmenis: They are extremely important! Our readers value case studies because they provide credible evidence of success and practical insights. Contributions that directly address industry challenges tend to resonate well with our audience.

What level of technical depth do you expect from contributed articles?

Greg Emmenis: We expect a balanced level of technical depth. Articles should include relevant technical details but remain accessible. Contributors should focus on explaining key concepts simply to avoid overwhelming readers with jargon.

Are there typical mistakes or red flags that lead to submissions being rejected?

Greg Emmenis: Yes, common mistakes include lack of focus, insufficient research, and poor structure. Articles that wander off-topic or fail to back claims with credible sources are less likely to be accepted.

What are your experiences with social media, especially LinkedIn?

Greg Emmenis: Social media is crucial for us, particularly LinkedIn. It helps us network with industry professionals and promote our content effectively. We’ve found LinkedIn to be a great platform for B2B interactions and discussions around our articles.

How have expectations toward industry media content changed in recent years?

Greg Emmenis: Readers are increasingly seeking strategic outlooks, technical deep dives, market analyses, and practical implementation guidance. They want content that not only informs but also helps them navigate future trends.

What distinguishes companies that achieve consistent visibility in your publication from those whose contributions are published only occasionally?

Greg Emmenis: Companies that maintain visibility usually submit high-quality content regularly and engage with our editorial team. Building long-term relationships with us also enhances their chances of being featured.

How would you describe the collaboration with our agency?

Greg Emmenis: Our collaboration has been productive. We appreciate the proactive communication and your understanding of our audience. The quality of submissions has consistently met our editorial standards, which helps us maintain a strong publication.

Thank you so much for the interview and the interesting insights!

Greg Emmenis is the publisher of Storage Terminals Magazine. The publication is the leading trade magazine for executives, technicians, engineers and all professionals working in the global liquid storage industry.