SEO in the marketing mix

Search engine optimization for your website

Search engine optimization helps companies improve their online visibility. First, Google’s algorithm needs to be convinced that the page in question is of interest to the target groups. This lays another foundation for a greater reach when spreading your own messages. Ultimately, it’s about gaining or strengthening the trust of target groups and stakeholders. Visibility in the markets with added value content and being found in local and cross-search searches in search engines is an important step towards success. The importance of search engine optimization in the marketing mix is still underestimated: defined SEO measures must be carried out continuously so that they have their full effect. To achieve this, search engine optimization should have a permanent place in your own marketing and communications strategy.

SEO for better visibility

Search engine measures individually tailored to the company and its business model support the online marketing concept in increasing the visibility of the company and its message for the target groups. Achieving better findability in search engines increases web traffic and its quality.

Sustainable search engine rankings with SEO

Search engine optimization is a process for long-term and lasting results. The goal is to place your own SEO-relevant content in an optimized manner for a longer period of time in order to generate organic SEO traffic. With ongoing SEO analysis and monitoring, the status can be optimally tracked and, if necessary, changes can be responded to with search engine optimization measures.

Increase trust with SEO

If you improve your findability and positioning in the relevant search engines on key topics in the industry or community, you can build and expand trust in the company and its representatives. With the right SEO concept and concrete search engine optimization activities, a lot can be achieved in the long term.

SEO analysis

As part of an SEO analysis, a website is examined based on certain factors that can influence its visibility in search engines. This includes analyses of keywords, on-page factors, technical aspects, competitors and backlinks.

Ongoing SEO strategy

SEO audits and analyses of keywords, website structure and architecture, and competitors provide a good strategic basis. Targeted measures for search engine optimization can then be derived from the SEO strategy. These can be summarized in an SEO plan so that the SEO measures can be implemented in a concerted manner.

Google updates and SEO

Search engines like Google are constantly changing their algorithms. You should keep an eye on this, as such adjustments can affect the visibility of your own websites. As part of the search engine optimization strategy, suitable measures can be taken here - if necessary.

SEO optimization of mobile pages

Mobile devices are increasingly being used for initial internet research in everyday life – both privately and professionally. For this reason, it is advisable to also push ahead with the SEO optimization of mobile websites and to keep an eye on it.

SEO tools

When used correctly, SEO analysis tools provide valuable data and information that then serve as the basis for determining further SEO measures and monitoring the work carried out. There is a wide range of such SEO tools with a wide variety of price plans. It is therefore advisable to determine the requirements for the SEO tool in advance. This makes it easier to compare it with the SEO features offered by the search engine optimization tools.

Local visibility

It is worth working on the local visibility of the company on the Internet. If you take the right path here, you will achieve a better position in local searches by interested parties from the local area. The potential of these local search results is often underestimated. A clear SEO strategy should also form the basis of all SEO measures for local findability.

What is search engine optimization?

As part of search engine optimization (SEO), measures are taken that are tailored to the company’s goals in order to improve the visibility of a website in the search results of search engines such as Google or Bing. The goal is to optimize the positioning (rankings) of the website in the organic search results for relevant search terms of your own focus topics.

Various measures and activities are used for SEO optimization. These include:

Frequently asked questions about SEO

How much does SEO cost?

Since SEO is the organic/unpaid optimization of websites and the like, it is generally free. If you take care of search engine optimization yourself, you should, however, plan enough time on a regular basis, because SEO is an ongoing effort. It is therefore advisable to seek support from SEO specialists who also keep an eye on the entire company strategy.

How long does it take for SEO to work?

It can take several months for the first results from search engine optimization to become visible. This depends on various factors, such as the current ranking, the quality of the content or the competition. SEO is an ongoing process that must be integrated into everyday work.

What is the difference between SEO and SEA?

SEO refers to search engine optimization. SEA stands for search engine advertising.

SEO is about optimizing websites and online content in order to appear in a higher position in the organic/unpaid search results of Google, Bing, etc. in the long term.

SEA involves paid advertisements such as Google Adwords that appear at the top or on the side of the search results in search engines. SEA can be implemented more quickly because ads can be placed immediately. However, the underlying content on the website should also be optimized accordingly. With SEA, visibility ends as soon as the ad is no longer placed.

Companies can combine both approaches to achieve a comprehensive online presence.

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