Social media management for companies

Full service social media agency

Do you want to use social media as a communication channel to increase your company’s visibility, reach potential customers and partners, or recruit new employees?

Social media channels such as LinkedIn, YouTube, Facebook, Instagram, X, TikTok, and even Google Business Profiles offer direct lines of communication to your target audiences. Yet, many companies still manage social media as an afterthought – without a strategy, sufficient time, or clear goals. This leads to haphazard content, frustration, and often, abandoned profiles.

Reach target audiences

With relevant content, we reach potential customers, partners, and applicants exactly where they are active.

More reach and visibility

We ensure a continuous presence on your channels and boost your brand awareness.

Building & activating communities

We foster dialogue with your target audience, strengthen brand loyalty, and generate valuable social signals.

“Sprengel & Partner has been by our side as a full-service agency from the very beginning. Whether it’s PR, graphic design, websites, social media, translations, or anything else, we receive expert advice and support in every area. The team is reliable, flexible, and creative, and consistently delivers flawless results—even on short-notice requests.”

Marisa Weinzierl, Marketing Communications Manager at Vitel

The phases of our social media management

Three steps to successful social media communication

Social Media Workshops

We start together – with practical social media workshops where we define your goals, target audiences, and key topics. It is important to keep your business objectives in mind and clarify aspects such as responsibilities, content and keywords, guidelines, and procedures. We assess your current situation and identify what truly suits your company – skipping lengthy theory so we can support you as quickly as possible.

Social Media Strategy

The results of the preparatory workshops and separate communication audits serve as the central starting point for developing the social media strategy. This allows us to create a clear, actionable plan: which content suits which platform? How often do we post? Who does what? Once we have access to your social media channels and understand your requirements, we can get started immediately.

Social Media Management

Social media thrives on consistency – and that is exactly where we support you. We handle the ongoing management of your channels: from content creation and collaborative community management to running social media ads. This ensures your online presence remains active, professional, and relevant – even during a hectic workday. Content planning, approval processes, and reporting are handled via email or through a centralized platform for a simple, transparent workflow.

Use social media strategically

Direct dialogue with your target audiences

Planning and creating suitable social media content is a key factor for success, as not every channel works the same way. One universal rule applies: content must be published regularly – following a clear plan tailored to your target audience. The choice of formats suited to specific social media channels plays a crucial role.

Together, we develop a customized content strategy for text, images, and video. We take a proactive approach, leveraging our cross-industry experience, monitoring trends and competitors, and delivering creative ideas.

Social media channels we manage

Services included in our social media management

We help you build a social media presence in a targeted and sustainable way – using a clear plan, structure, and engaging content. Our social media management services provide full-service support for your channels, covering everything from strategic consulting and content creation to actual implementation.

Whether you are just starting out or looking to take your activities to the next level, we help you leverage social media effectively for your corporate communications.

Strategic Consulting

We develop a tailored social media strategy that suits your company.

Platform Selection & Target Audience Analysis

We identify the right channels and analyze where your target audience is active.

Content Planning & Editorial Calendar

We create a clear roadmap for your content.

Copywriting and Content Production

We develop text, images, and videos that align with your brand and appeal to your target audiences.

Community Management

In coordination with you, we moderate comments, respond to messages, and maintain a direct line to your community.

Social Media Advertising

We run targeted ads to increase reach, engagement, and traffic.

Analysis & Reporting

We measure success and optimize your social media activities based on meaningful metrics.

Integration into your communications

We ensure seamless alignment with your existing marketing and PR activities.

Choosing Sprengel & Partner has paid off in every respect. The team is competent and professional, proactively contributing creative, fresh ideas that tangibly enrich our projects. We receive comprehensive, reliable support across the board—from PR and design to social media. We particularly value the open communication and forward-thinking approach, as well as the team's ability to respond flexibly to our needs. This is what makes collaboration enjoyable! We look forward to the next steps and are excited about future successes. Many thanks to the entire Sprengel & Partner team!

Sprengel & Partner has been by our side as a full-service agency from the very beginning. Whether it’s PR, graphic design, websites, social media, translations, or anything else, we receive expert advice and support in every area. The team is reliable, flexible, and creative, consistently delivering flawless results even on short-notice requests. We greatly appreciate the clear communication regarding deadlines and feasibility. The marketing team also provides open feedback and proactively contributes their own ideas, which makes our work so much easier. Their ability to think proactively and anticipate needs truly rounds out their full-service offering. Many thanks for the fantastic collaboration!

In Sprengel & Partner, we have a great agency that helps us create content such as posts, videos, and job advertisements. We are able to get a lot done quickly and often on short notice. Through social media, we show our customers what we are capable of and how we use our machinery, for example.

Our customers

Whether in industry or commerce, skilled trades, retail or services, small businesses or large corporations: no two companies are alike. Yet they all share one thing in common: we give our very best for every single one of our customers! Find out more about our work with B2B companies in the “References” section.

Social Media Marketing

Establish a direct line of communication and engage in unfiltered dialogue with your target audiences. Enrich and integrate your online marketing campaigns by building your own communities on the social media channels best suited to your needs. Boost awareness of your brand, products, and services. Leverage sponsorship campaigns to strategically expand your channels. We stay on top of trends and platform developments, and we are here to support you with our expertise – from answering your questions to executing your strategy.

LinkedIn for Business

Are you already using LinkedIn as a B2B channel? Leverage an international business network to build your community and business contacts. Make your services and USPs visible to your target audiences. Find out everything about working with LinkedIn on a daily basis here.

Social Media – successfully connect and expand

Social Media Recruiting

With our 360° recruiting approach, you can specifically target the right candidates where they already spend their time: on social media. Win them over to your company so you can fill your open positions for the long term – no matter the industry.

Social Media Monitoring

If you include social media in your communications mix, you also need to address the issues of monitoring and controlling. What reach do campaigns achieve, and what is the level of interaction? How are your social media channels performing, and what is the competition doing? What do communities think about your products and brands – specifically regarding sentiment? We can provide answers to these questions. The prerequisite for this is continuous social media analysis using the appropriate tools.

Frequently Asked Questions About Social Media Marketing

Why is social media important for my company?

Social media offers your company a platform to communicate directly with your target audience, strengthen your brand, and increase the reach of your content. It also enables you to receive real-time customer feedback and build closer relationships with your customers.

Which social media platforms should my company use?

The choice of social media platforms depends on your target audience and business goals. We help you identify the right channels for your company and grow your communities.

What does Sprengel & Partner offer in terms of social media management?

As part of our social media management services, we develop a comprehensive social media strategy for your company, create content for your channels, handle publishing and community management, and run advertisements. We manage channels including LinkedIn, XING, X, Instagram, Facebook, TikTok, and YouTube.

Can you manage my social media profiles?

Yes, we offer comprehensive social media management, including content creation, interaction management, and message responses. This allows you to focus on your core business.

What advantages do paid social media advertising campaigns offer?

Paid social media advertising campaigns enable you to specifically target your audience and achieve quick results. Through precise targeting, you reach potential customers based on demographic characteristics – such as job title, company, interests, etc. – leading to a more effective use of your budget.