Expert status as a key to success in digital marketing
Being perceived as an expert enhances your expertise, credibility, and trust. Learn more about expert status in marketing.
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#MarketingTeam4U
Attention spans are shrinking! Video marketing is an effective way to reach customers and other target audiences in a targeted and engaging audiovisual manner. Video productions that get straight to the point are particularly well-suited for this purpose. After all, you don’t have much time to spark interest in the relevant topics.
With a professional video production, you can specifically reach your customers, as well as prospects, applicants, partners, and influencers. At the same time, as a modern company, you’ll enhance your image and be able to establish a lasting presence on social media channels or, for example, on YouTube, the second-largest search engine. You can also capture attention at events and presentations with moving images and sound—it’s all a matter of storytelling. By strategically distributing videos across relevant online platforms and social media, companies can make information accessible to a broad audience.
We develop creative concepts and convey your messages through a clear, understandable story tailored to your target audience.
From planning to filming: We produce high-quality videos for marketing, recruiting, and events.
We help you promote your videos on your website, social media, YouTube, and other channels to maximize exposure.
“I would like to thank you for your support in producing our corporate videos. We also really appreciated the creative ideas, the high level of flexibility, and the guidance you provided throughout the project.”
Stephan Schmidt, Executive Partner, Schmidt Gruppe
We’ll guide you every step of the way—from concept development through filming to the targeted distribution of your videos.
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Compelling storytelling requires careful planning. In collaborative workshops, we develop creative ideas, define the content, and lay the groundwork for your video production. The results are used to create the concept, storyboard, and shooting schedule – right through to the selection of suitable locations.
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We listen to you, advise you, and carry out the project according to plan. Your individual requirements are the focus of our video production. Our video team travels throughout the German-speaking world, working in corporate settings, manufacturing facilities, and outdoor locations – including aerial shots – as well as at product presentations and events.
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Custom-produced and tailored to your goals: Professional videos are an effective way to reach customers, prospects, job applicants, and partners. Whether it’s a corporate video, a recruitment video, an explainer video, a social media reel, or a YouTube video – your video conveys the right messages and captures attention.
We offer a comprehensive portfolio – whether it’s an explanatory video, presentation video, event video, corporate video, documentary, trade show video, product video, video advertisement, promotional video, YouTube video production, YouTube Shorts, or Instagram Reels.
Our drone footage is a real asset to any video production. Both indoor and outdoor shots add a dynamic element to any video project. Complementary photo sequences serve as valuable source material to enrich the film. All sequences are also ideal for creating dynamic web content and for use on social media.
With a brand film, you can introduce yourself to your target audiences in just a few minutes and build trust. Use this modern presentation tool online, at events, and for your HR campaigns.
Corporate events, conferences, or trade shows are particularly well-suited for capturing the perspectives of partners, customers, and influencers through a professionally produced video interview. This content can then be used for posting on your own website, on YouTube, or through other communication channels.
You’re planning to showcase products, services, and brands through a promotional video to connect with your target audience on an emotional level and spark their curiosity. A well-suited concept, casting, the right setting, and the right music are the keys to success for this type of video production.
Video content on social media attracts attention and has the potential to reach a wide audience. This video content also serves as a growth driver for your own network. It is important to tailor these videos to the specific requirements of the channels and target audiences.
Video case studies serve as reference stories and play an important role in the marketing and communications mix, as well as in sales activities. They are well-suited for presentation at events, to clients, and in video casts, and can be integrated into a website as value-added content.
Showcase your products in a creative way. Capture the attention of your target audiences with a product video. Demonstrate the applications, benefits, and advantages of your products and solutions. Let the images speak for themselves.
Discover a selection of video projects from various industries and fields of application. Whether it’s a corporate video, recruitment video, case study, product video, or event video: Our examples show how companies in IT, manufacturing, logistics, and other sectors successfully use video for marketing, communication, and employer branding.
Get inspired and get a sense of what our video productions look like in action.
We’d be happy to discuss your desired video project with you on an individual basis. Our video productions include, for example, social media videos, product presentations, promotional videos, trade show videos, interviews, video case studies, recruitment videos, and much more.
We guide our clients through every phase of video production – from the initial concept through filming to final editing – and also provide support with marketing.
Videos are an effective communication tool for presenting your brand, products, or services in a visually appealing and authentic way. Professional video productions boost credibility, spark interest, and foster engagement among your target audience, especially on digital platforms such as websites and social media.
For our video productions, we work closely with your company to develop customized video content tailored to your specific goals. Our team handles everything – from concept development to post-production (pre-production, production, and post-production) – and ensures that the video communicates your brand message clearly and effectively.
Videos can support the sales process by visually showcasing products or services, presenting customer testimonials, or demonstrating solutions to specific problems. Video productions provide you with a compelling way to communicate your USPs clearly and engagingly.
The cost of a video production varies depending on the scope and requirements of the project. We offer flexible pricing structures and will provide you with a customized quote based on your goals, the type of video you want, and the production time required.
Yes, we offer video production services tailored to international audiences. This includes multilingual voiceovers, subtitles, and specific adaptations to ensure that your message is understood globally and resonates with your target audience.
A solid concept is the foundation of any video production. Therefore, ideas, requirements, and objectives should be established before production begins. For an interview, for example, the interviewees should prepare a rough draft of their remarks in advance and go over it. This saves time during both the shoot and post-production, while also making the statement flow more naturally and thus come across as more credible. A script and a clearly defined narrative structure can also be beneficial for your video production. Even just a few keywords can help you plan the shoot more clearly, effectively, and in a more structured way. This leads to better results compared to a spontaneous video shoot—for example, there’s no risk of forgetting important content or entire scenes. Be sure to obtain consent in advance from everyone appearing in the recorded videos for their publication and use in marketing.
Preparing for video production also involves choosing a location. This should be determined in advance so that the film crew is familiar with the on-site conditions. For example, good lighting conditions are important (ideally natural light, no backlighting; otherwise, sufficient lighting from additional lamps, etc.). Background noise can also affect a video production. This is a factor that should not be underestimated, especially when filming at events. Therefore, it’s important to use appropriate microphones and recording equipment. For outdoor video productions, it’s naturally essential to always keep an eye on the weather. For this reason, it makes sense to include alternative dates and locations in the video planning process.
Depending on who you want to reach with your video production, there are various factors to consider. For example, the content, length, style, music, and much more will vary depending on the target audience. You should also decide where the finished video will be published before you begin production. The best options for this include YouTube – the world’s second-largest search platform – social media platforms such as Instagram, Facebook, and LinkedIn, as well as your own website. Create teaser videos and YouTube Shorts to generate attention. Always ask yourself what truly resonates with your target audiences. Be sure to use the results of customer surveys and feedback from your sales team to guide your approach.
For video production, it is helpful to have a dedicated on-site contact person who can assist with organization and coordination. If questions arise, they can be resolved immediately with a dedicated contact person. This also ensures that only authorized footage and statements from the company are published. In addition, contact persons can, for example, organize and schedule meetings with various interview subjects so that the film crew can focus on the video production.
The appearance of the interviewees and anyone else visible in the video is also important. For example, is a shirt buttoned incorrectly? Are the clothes clean? Is a pre-determined, uniform look (e.g., official work attire) desired? Create a relaxed atmosphere. This will allow for a natural interview that doesn’t seem rehearsed. An uncluttered background is equally important – pipes, boxes, or similar items lying around can be distracting and appear unprofessional. On the other hand, interesting elements and authentic scenes from everyday work life in the background can help make the footage more lively.
It’s a good idea to review the video footage with the key contacts after each scene is shot in order to immediately identify issues such as poor audio, slip-ups, unintended gestures, etc. If this isn’t possible, multiple takes of the same shot should be filmed. Otherwise, if these issues aren’t noticed until post-production, a second shoot would have to be scheduled – which, of course, isn’t always possible for video productions at events such as trade shows or other gatherings.
Being perceived as an expert enhances your expertise, credibility, and trust. Learn more about expert status in marketing.
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