#MarketingTeam4U
#MarketingTeam4U
justaword
You don’t know Meta Descriptions? But you do! If you have ever searched for something on Google, you will see texts under the search result. These are meta descriptions. According to Google, they are not a ranking factor, but they are still important for search engine optimization. There are better and worse meta descriptions – you can tell from them who is dealing with the topic and who is not. Just take a look at your company’s search results. When searching for a website, the meta description is a kind of signboard for the respective site. It often accompanies the first encounter with the company during a search. A good and meaningful meta description prevents premature bouncing and should direct interested parties directly to the website.
As short descriptive texts in the search engines, meta descriptions reflect the content of the respective website briefly and meaningfully.
The optimal length of the description is between 150 and 160 characters, but should not be longer in order to be displayed in full. If no meta description is set manually, the search engine automatically pulls content from the website. If this description does not fit optimally, then you quickly lose the opportunity to encourage interested parties to read on. This can lead to your page receiving less relevant traffic despite a good ranking.
Even though the meta description has no influence on the ranking of the website according to Google, you should not neglect it. The meta description is still an important component, as in many cases it is the first point of contact for visitors to a website when searching via Google, for example. In addition to the page title and the URL, the meta description is also displayed in the web search. It can thus arouse interest, even if the website is not listed among the first search results. For this reason, the meta description can influence the decision as to whether one continues to inform oneself on the website.
With its free SERP Snippet Generator, Sistrix offers the possibility to check essential aspects of the meta description and to have a preview displayed.
https://app.sistrix.com/de/serp-snippet-generator
At Google, you can find information on the topic of “Creating Meta Descriptions” on the Google Search Central platform at: https://developers.google.com/search/docs/appearance/snippet?hl=de
