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#MarketingTeam4U
#MarketingTeam4U
It was important for the Cambium team to find an agency that was well versed in the local market. Much of the content is available internationally in English and needs to be localized.
They were looking for a partner who could reliably advise and support the company in increasing local market awareness. In addition, reach and visibility were to be increased and new target groups addressed directly.
“We are very pleased with how proactive the agency is and how they don’t always wait for us to give them instructions. The team knows what needs to be done and does it – that’s very, very important to me. We work very closely with Sprengel & Partner and really appreciate the expert advice and the open and honest feedback.”
Regional Sales Director D-A-CH, Benelux & Israel at Cambium Networks
Find out more about our collaboration with Cambium Networks in this video!
Various areas of partnership
Long-term partnership at the same level
The partnership with Cambium Networks has existed since 2018. Tabatha von Kölichen, Head of Sales at Cambium Networks for DACH, Benelux & Israel, has been working with the agency since 2011. Initially, the collaboration focused purely on PR measures and now encompasses a diverse marketing mix.
The agency actively supports the German team at Cambium Networks in the stressful day-to-day work – like a dedicated marketing department. The agency and Cambium are in close dialog with each other so that individual measures can be initiated immediately. The agency also responds flexibly to requests at short notice and implements the corresponding tasks quickly. This includes coordination with the German and international team, partners and editors. The basis for the close cooperation is competent advice as well as open and honest feedback.
Update meetings are held regularly between Cambium and the marketing team. In addition, all current measures are summarized and developments are presented in monthly reporting. This allows the Cambium team to see progress at a glance and to derive further measures.
“They not only take care of press relations, but also the creation of flyers, data sheets, brochures, user reports, translations, social media and even reference videos.”
-Tabatha von Kölichen
The agency team advises and supports Cambium Networks on a day-to-day basis in the creation of the necessary marketing assets via a wide variety of channels. For example, the agency regularly takes on the planning, shooting, editing and distribution of reference videos in projects.
Another major project was the development of Cambium Networks’ German-language website. The agency team translated and localized the relevant pages and worked closely with Cambium’s web developers. Following the successful launch of the German site, Sprengel & Partner will take over all updates and the development and expansion of further pages.
The regular communication is now paying off for Cambium: For example, there are significantly more registrations for its own technical webinars. In addition, the social media channels and the company’s own communities are growing continuously. The agency team advises and supports Cambium Networks on a day-to-day basis in the creation of the necessary marketing assets via a wide variety of channels, demonstrating that Cambium has now established itself as a provider and expert on the market. For example, the agency regularly takes on the planning, shooting, editing and distribution of reference videos in projects.
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