#MarketingTeam4U
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#MarketingTeam4U
#MarketingTeam4U
In the past, ENDEGS had commissioned individual service providers for its various business-to-business marketing activities. This cost those responsible in the company a lot of time for individual coordination and regular training. For this reason, ENDEGS was looking for a marketing partner who could offer all B2B marketing services from a single source.
It was important for the ENDEGS team to find a partner with whom all marketing issues could be coordinated and implemented quickly and collaboratively. In particular, it was also crucial that the various experts from areas such as social media, web, video and communication were directly available and could implement campaigns centrally across all channels.
“The collaboration with the agency is on an equal footing. We see the partnership as support for implementing our marketing strategies. Our colleagues at the full-service marketing agency have become part of our own team thanks to the close collaboration!”
Marketing director ENDEGS Operations Ltd.
Find out more about our work relationship with Endegs in this video.
Various areas of partnership
Where does ENDEGS stand and where should the journey take us? These questions were the focus of the initial workshop. After an intensive briefing on the client’s topic, relevant communication channels were jointly identified and initial steps and general processes were defined.
While ENDEGS provided existing input, the team began with the initial analyses in order to use these as a basis for further activities on an ongoing basis. Within just a few days, the relevant channels could be populated with initial content. In addition to social media, this also included the website and contact with various media.
Once the client has submitted their input and information, the agency takes care of all further steps, such as dealing with stand builders and editors.
In regular update meetings, previous measures are evaluated, new ideas are discussed and the next to-dos are defined.
Specific tools are used as part of the individual activities. Over time, for example, it has become clear that the use of a joint project management tool is suitable for optimizing work processes and presenting them transparently.
“It was important for us to be provided with all-round support for our marketing mix. This includes trade fairs, press processing, the internet presence in social media, the website with maintenance, but also further development and, above all, regular communication with the market and our customers.”
– David Wendel
The agency team provides day-to-day advice and support in the creation of the necessary marketing assets across a wide range of channels – from social media postings and press articles in specialist media to the creative design of layouts for trade fair stands and advertisements, for example. The marketing agency also regularly carries out targeted analyses in order to make the right decisions for the respective market.
In the course of the collaboration, the business network Linkedin was identified as a relevant channel and the community was expanded through targeted campaigns.
As part of media cooperations and association partnerships, the reach into the target groups was also significantly increased. Last but not least, it has paid off to position the ENDEGS specialists as experts. The agency records current developments and important milestones in monthly reports. This means that the course taken can be evaluated at any time and adjusted if necessary.
One focus of ENDEGS GmbH’s marketing activities is on opening up new markets worldwide with its services. Specific tools are used as part of the individual activities.
As part of its marketing strategy, ENDEGS is already represented at many international specialist conferences and trade fairs with a sophisticated marketing mix and is expanding its network of customers and partners.
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