The non-stop development of digital technologies is a key driver of the media convergence. Thus, the information worlds of TV, radio, Internet, interactive networks and publications in general are increasingly merging into new platforms that affect almost
every aspect of life.
For this reason, it is essential to think about appropriate cross-media strategies and create ways to reach target groups today and in the future. Cross-media means: communication through several editorially linked channels in order to inform users via various media and direct them back to your own channel (own website). There are a variety of different communication channels available for this purpose. The creation of the corresponding content must be directed at the target groups and adapted to the communication form of the selected medium.
Our team will help you with the planning and development of a cross-media strategy tailored to your needs and is also available to advise and assist with the operational implementation.