Sprengel & Partner GmbH
Communication & Marketing
02661 - 912600
Communication that reaches target groups!
Extend visibility and generate leads!
Your individual communication concept and its implementation requires a strategy that is tailored to your individual needs and target groups. After a comprehensive holistic analysis of the status quo, we develop an action plan with goals and milestones in specific workshops. It’s important to determine the right communication channels and to obtain a clear picture of the appropriate content for ongoing content seeding. Rely on 25 years of B2B experience in public relations, online PR, social media, HR and internal communications for companies of all sizes with a focus on IT, industry, IoT, smart home and technology. Bring us on board as your creative sparring partner and benefit from an extensive network of contacts to media, opinion leaders and influencers.
It all starts with us listening to you. Based on structurally prepared questions, we discuss and clarify important strategic aspects within the framework of an individually oriented communication audit. This gives us an insight into the current situation and provides us with a solid basis for a concept.
Conception and strategy include the gathering of all essential stages of communication processes and the formulation of concrete implementations and goals. This provides a concrete framework that serves as orientation at all times. In addition, topics, measures, milestones, deadlines, budget and reporting can be clearly defined.
An experienced communications team, tailored to your needs and projects, accompanies you from planning to implementation. In the daily cooperation we adapt ourselves to the usual communication processes of our customers in order to integrate ourselves optimally into their workflow.
High-quality content in the print and online sector with the right approach is the decisive factor for successful and sustainable communication. This is the only way to generate attention in a flood of information today. Let us help you identify popular content and develop a storytelling in order to identify suitable channels for your target groups. In doing so, you can gain multipliers as mouthpieces for your messages and sustainably build up influencer relations. We always work networked for you to get the most out of the generated stories – articles, case studies, website texts, brochures, battle cards, landing pages, blogs and social media texts. All these contents and others can be prepared for today's important communication channels and distributed to the usual formats.
With our extensive experience of more than two decades in the field of corporate communications and our 360-degree approach, we support you with our consulting services. We develop sustainable concepts for you and ensure the implementation of suitable PR and communication measures.
Arrange an individual workshop tailored to your needs in all areas of communication, PR, content strategies and content seeding. Discover together with us the full potential of optimized customer communication.
Do you already communicate via the important channels with the required content in order to be optimally perceived by your target groups in relevant media? Together we will develop the right media mix for maximum visibility.
Are you planning lead generation campaigns, want to accelerate brand development or increase the visibility of your company in relevant communication channels and media? Then the planning and creation of suitable content with an appropriate target group approach is an important success factor.
Relevance, information content and professional copywriting determine whether editors, journalists, multipliers and influencers are interested in your topics and take them up. We have an extensive network in these areas. Put your media work on a solid basis together with our experienced team.
We develop and install specific monitoring and reporting based on agreed services, milestones, budgets and always keep an eye on the entire content development and tonality. For this purpose, we rely on established tools with a reliable database and our own research methods, which can be combined and individualized according to requirements.
Whether industry or trade, craft, trade or service, small business or large corporation: no company is like the other. And yet they all have one thing in common – we give our very best – for each and every one of our numerous customers!
Content should offer added value for target groups. The goal should be to optimally prepare and specifically disseminate content within the scope of a comprehensive storytelling. Gain attention for your company, your products and services. In this way you can address customers and new markets.
We monitor your visibility in the online and print media landscape and, if desired, include social media channels, communities, blogs and influencer portals. You will regularly receive a summary of the key findings that can be enhanced with competitor analyses, mood barometers, trend topics and many other interesting information.