The boundaries between marketing, public relations, advertising and Web 2.0 are somewhat blurred and all pursue the overarching aim of promoting commercial success. With its Web 2.0 services, Sprengel & Partner provides professional strategic instruments that support the optimal positioning of clients on the Internet. Interactive and collaborative tools, such as blogs and forums etc. are just as important in the Web 2.0 strategies as search engine optimisation, web design and web consulting. The activities are fundamentally tailored to the individual requirements of businesses and always make use of the latest technology.