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Continuous monitoring of the targeted, audience-oriented media in the print and on-line sector is an important component of any PR concept. It enables a quantitative analysis as a basis for more in-depth qualitative evaluations (media impact analysis) and documents the status of communications.
Depending on the customer's requirements, various analysis tools are used. In addition, we work with renowned service providers from the field of media monitoring. The collected results are combined in our own clipping and monitoring department, analysed and summarized in a regular report according to the level of detail required.