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Search engine optimization is an important issue that should not be ignored, especially in the video field. Even if one believes that adequate SEO measures with a focus on Germany's dominant search engine Google were initiated; the use of video as a communication tool is a rising trend for companies since they convey content in an appealing and understandable way. For this reason, the most important video search engine, YouTube, with its enormous reach, should not be missing from the SEO concept. Again, the optimisation of catchwords, descriptions, information, tags and keywords plays an important role. A good descriptive text also encourages the visitor to look at the video. It is also possible with to draw attention to the video with accompanying PR, marketing and social media campaigns.