Keeping a watchful eye on social media
Social media monitoring specifically refers to the monitoring of on-line forums, blogs, social networks and sentiments.
This field has gained importance in recent years in keeping with the increasing use of social media in the corporate environment. But this field is often viewed critically. Since entries by third parties may appear at any time on Facebook and similar sites, many companies are still sceptical; also because there is often uncertainty in the appropriate response. A watchful eye is required in this case. However, a modern communication concept cannot ignore these media. What is to be done? Daily monitoring of the corresponding channels can remedy this. This ensures that a timely response can occur. In addition, it is possible to determine an attitude from the Internet channels, the so-called sentiments. The proportion of positive, neutral and negative references indicates trends.