Search engine marketing
SEM aims to direct potential customers in a topic-focused manner to specific pages (landing pages) of your Internet presence to achieve a so-called (measurable) conversion. Each company decides individually what is ultimately defined as conversion. This may include, for example, downloading information or test software. In order to follow a trend or development, it is important to define the conversion as soon as the on-line marketing strategy is developed. This is the only way a more accurate tracking in Google AdWords is possible.